In the next 10 years, Chinese need healthier food and more nutritionists

Recently, the Chinese government issued the “Healthy China Action (2019-2030)”, and health topics have once again become the focus of public attention. The Office of the Health China Action Promotion Committee held a press conference in Beijing to interpret the situation regarding the reasonable dietary actions of the “Healthy China Action”.

In recent years, the nutritional health status of Chinese residents has improved significantly, but they still face problems such as insufficient nutrition and excess, and frequent nutrition-related diseases. The intake of oil, salt and sugar in Chinese residents is high.

The resulting problem of overweight and obesity has become increasingly prominent. In 2012, the overweight rate of Chinese adults aged 18 and over in the country was 30.1%, and the obesity rate was 11.9%, which was 32.0% and 67.6% higher than that in 2002; 6-17 years old. The overweight rate of children and adolescents was 9.6%, and the obesity rate was 6.4%, which was doubled and 3 times compared with 2002.

In addition to the overweight and obesity problems, some people face another problem: undernutrition. The data show that from 2010 to 2012, the adult malnutrition rate in China was 6%; in 2013, the growth retardation rate of children under 5 years old was 8.1%, and the anemia rate of pregnant women, children and the elderly was still high, calcium, iron, vitamin A, micronutrient deficiencies such as vitamin D still exist, and dietary fibre intake is obviously insufficient.

The government document puts forward the overall goal of the Healthy China Action to 2022 and 2030 and clearly implements 15 special actions. One of the special diet actions is one. Three reductions (salt reduction, oil reduction, and sugar reduction) are the focus of a reasonable diet. The document clearly sets out the goal of three reductions: By 2030, the average daily salt intake of Chinese people should not exceed 5 grams, and the daily intake of edible oil for adults should not exceed 25-30 grams. The amount does not exceed 25 grams.

It is worth mentioning that the action clearly proposes to promote the use of healthy “small three pieces” (a limited salt spoon, a limited oil pot and a healthy waist ruler) to increase the household penetration rate and encourage professional industry organizations to guide the correct use of the family.

In addition, it is necessary to improve the oil, salt and sugar packaging standards, and on the outer packaging, it is recommended to eat a reasonable amount of oil, salt and sugar per person per day. Shops (supermarkets) are encouraged to open low-fat, low-salt, low-sugar food counters.

In terms of reducing sugar, the action is particularly pointed out, the government should speed up research and development standards to limit the production and sales of high-sugar foods.

In view of the problem of excessive intake of sugar in children, the action is also clear. It is necessary to research and formulate a limited guide for the addition of sucrose in Chinese children as soon as possible, and advocate the substitution of natural sweet substances and sweetener drinks.

In the action announced this time, it is also proposed to formulate the implementation of the nutritionist system. Nutritionists are provided in collective feeding units such as kindergartens, schools, old-age institutions, hospitals, etc., and nutrition instructors are provided in the community.

The nutrition instructor is the new word proposed this time, mainly in the community. It is hoped that the nutrition instructor is nutrition and medical background. Professionals with practical work experience, after a certain training, have dietary nutrition knowledge and skills, can provide nutrition education, dietary guidance and balanced nutrition guidance, and can solve practical problems in Chinese communities.

Resource: China News

KFC became a Chinese Restaurant in China

KFC recently launched “Chuan chuan” and Lu Wei in China. “Chuan chuan” is a spicy snack that Chinese people like very much. It originated from the spicy kingdom of Sichuan Province, the hometown of giant pandas.

The Chuan chuan series of 59 yuan (A$12.21) / barrel, a total of 12 skewers, including 8 skewers of chicken and cattle organs, as well as 2 skewers of fungus and 2 skewers of oil tofu.

The Lu Wei series includes fragrant wing tips, chicken hearts, chicken giblets, and shredded chicken. The average price is about 14 yuan (A$2.90). The price of the two series is slightly higher than the similar products on the market, the quality of the ingredients is excellent, the packaging is exquisite, and the delivery is fast.

The catering professionals believe that KFC’s choice of skewers and Lu Wei as new products is not only a focus on the Chinese night market with great potential, but also a further deepening of the brand’s integration into China. These two categories are more down-to-earth and younger, and are a strong category of food and beverage subdivisions, and are suitable for standardized production of chain brands, which is convenient for quality control.

Chuan chuan and Lu Wei are important categories of night snacks. According to a report from the Ministry of Commerce of China, 60% of consumption occurs at night in China. According to data released by the China Cuisine Association, more than 60% of Chinese consumers eat at least 1 to 2 night snacks per week, and only 20% of consumers have no habit of eating night snacks. The growth rate of night-end take-away orders is gradually higher than that of dinner, which has become an important growth point for take-away consumption. KFC launched the series of new products in China and has already prepared to establish an independent supply system, which is aimed at the market with huge consumption potential.

Resource:Red Star News

The Impact for Aussie Dairy of Domestic Infant Formula Milk Powder Enhancement Action Plan in China

The Chinese National Development and Reform Commission, the Ministry of Industry and Information Technology and other seven ministries and commissions recently jointly issued the “Domestic Infant Formula Milk Powder Enhancement Action Plan”. The plan proposes to vigorously implement the “quality improvement, industrial upgrading, brand cultivation” action plan for domestic infant formula milk powder, and strive to stabilize the self-sufficiency level of infant formula milk powder by more than 60%. However, at present, the domestic market share of domestic milk powder is only about 40%, and 60% is imported milk powder.

At present, the price of domestically produced milk powder is generally high, and everyone is pushing high-end products to curb consumption growth. In comparison, imported milk powder prices are cheaper, especially for cross-border purchases of milk powder.

In addition to the price, consumer trust in domestic milk powder needs to be improved. Statistics show that imports and joint venture milk powder accounted for 80% of the first- and second-tier markets. Dairy experts believe that to improve the trust of domestic milk powder, it is necessary to increase transparency and allow consumers to access this information.

In this regard, it is also mentioned in the plan to further improve the food safety information disclosure system for the formulation of infant formula milk powder, sampling results, supervision and inspection.

In addition, the plan also mentioned the merger and reorganization of milk powder production enterprises, and clearly encouraged local governments to carry out mergers and acquisitions and eliminate backward production capacity through various methods such as mergers and acquisitions, agreement transfer, joint restructuring and shareholding.

From the perspective of the external environment, many experts believe that the decline in population growth in China is the biggest challenge facing the milk powder industry. If enterprises vigorously develop markets below the third-tier cities, this gap can be made up.

The plan also requires strengthening imported milk powder and cross-border e-commerce management to support domestic milk powder and standardize and promote industry development.